A second opinion, without the pressure.

• Y.S. SridharFounder, Priority Financial
• Licensed Insurance ProducerVirginia — Life, Health, and Annuity lines
• Based inHerndon, Virginia
• Focus areasTerm & permanent life insurance, fixed and fixed-indexed annuities, online Will & Trust plans

Priority Financial started from a simple observation: most people don't avoid life insurance, annuities, or setting up a will and trust because they don't care about their families. They avoid it because the first conversation usually feels like a sales pitch — or a trip to a law office — before it feels like an explanation.

My approach starts with the explanation. Before any product comes up, we talk through what you're actually trying to solve — replacing income if something happens to you, making sure retirement savings can't run out, or making sure your family isn't stuck in probate court during an already difficult time. Once that's clear, we look at whether there's a tool that genuinely fits, and if there is, I put the numbers in writing so you can review them without anyone standing over your shoulder.

I work with a small number of carriers so I can compare options rather than offer a single product, and I keep written illustrations and comparisons for every recommendation I make — nothing verbal, nothing rushed.

Outside of client work, I spend time on financial education content aimed at helping people ask better questions before they buy anything — whether that's from me or someone else.